Wakefield Wines, an off-licence in Wakefield, West Yorkshire, went viral after reportedly selling bottles for £100 each, while a 12-pack was advertised for £50,000 on auction site eBay, together fuelling the demand further.īut the craze acquired a sinister edge when a 17-year-old in Kent was arrested for stealing a case, and reports emerged of children being bullied into handing over their drinks. When Aldi started selling Prime Hydration last December, limiting bottles to just one per person, customers queued at dawn and were pictured jumping over shelves in the frenzy to get their hands on it. The popularity of the 'Hydration' drink, which is mainly comprised of filtered water and coconut water, has been fuelled by the enormous social media reach of KSI and Logan Paul. It is estimated that more than 100million bottles have been sold worldwide. Since its launch in June last year, Prime Hydration has caused a series of incidents due demand for the drinks outpacing supply. 'Retailers, schools and parents all have a role to play in educating children about caffeine and sugar consumption from all sources.' 'Energy drink manufacturers have taken all possible steps to be clear about the suitability of energy drinks. Speaking last year, the British Soft Drinks Association said: 'Energy drinks and their ingredients have been deemed safe by regulatory authorities around the world. By comparison, a can of regular Red Bull contains just 30mg. 'The child had to have their stomach pumped and although better now the parent wanted us to share this as a reminder of the potential harmful effects.' In its warning letter to parents on Tuesday, Milton Primary School said: 'This morning a parent has reported that their child has had a cardiac episode over the weekend after drinking a Prime energy drink. MailOnline has contacted Stoked PR for further comment. 'Some kids may also experience anxiety, restlessness, or jitters after consuming high amounts of caffeine too, not ideal for the educational environment.' Prime Energy drinks must be banned from schools due to their extremely high caffeine content, experts have said He added: 'Caffeine is a diuretic which means it increases urine output and can lead to dehydration if not enough fluids are consumed. 'Additionally, it may increase heart rate and blood pressure which can be problematic for those with underlying heart conditions or high blood pressure.' 'Caffeine also stimulates the gastrointestinal tract, which can lead to an upset stomach, nausea and diarrhoea. 'Drinking caffeinated drinks too quickly may lead to breathing trouble, changes in alertness, agitation, confusion, hallucinations and even convulsions (seizures). School children may also not be fully aware of how their overall health can be impacted by high consumption of these drinks. 'They can be easily consumed without supervision, putting young people at risk of a caffeine overdose. It came as health experts called for a specific ban on Prime Energy in schools today.Ībbas Kanani, a pharmacist at Chemist Click Online Pharmacy, told MailOnline: 'Prime Energy drinks should be banned from school grounds. He said cans of Prime Energy state clearly on the label that it is not recommended for consumers aged under 18, meaning it is a 'case of parent responsibility.' A spokesman for Stoked PR, which represents Prime, told MailOnline today that the two drinks are 'completely different' products.
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